LakeLive
$ound on!

（＊＾ω＾)♫•*¨*•.¸¸♪

CI/CD
Work done:
2024

Context:
Lake Live is a festival in Biel/Bienne, Switzerland, that brings together sport, culture, and music in a vibrant celebration. I was commissioned to create a new corporate design for this event, and I took the opportunity to completely break away from its previous identity, developing a fresh concept from scratch. My goal was to capture the summery, inclusive atmosphere of a festival where everyone feels welcome and can fully enjoy themselves.
Unfortunately, despite my efforts and dedication, the project did not make it to the final implementation, and the job was ultimately assigned to someone else.


Scope:
The new identity includes posters, Instagram posts, stories and reels, festival bundles, a stage concept, staff and merch t-shirts, a program booklet and a website concept.

The visual and animated content is based on images from previous festival years, which I edited and animated using AI. This creative overhaul gives the festival a fresh, playful and inviting look.