Addict











←~(Ψ▼ｰ▼)∈


Poster project
Work done:
2023

Context:
This was my first real client project – Berner Gesundheit. The brief was to design a series of A3 posters aimed at raising awareness about children living with addicted parents. The goal was to create impactful visuals that would encourage viewers to pay closer attention to this critical issue.

Realization:
I used three subjects that could have a double meaning. MDMA pills are colorful, cheerful and playful. From a child's point of view, they look like toys. Casino chips and credit cards are the same, combined with a familiar reference person and cheerful colors, the result is a fun game that has a bland aftertaste at second glance.


Scope:
The project resulted in two A3 posters that were produced using digital printing. In addition to the title, content text and the central subjects, the corresponding logos of Berner Gesundheit and its partners also had to be integrated. I also expanded the project by designing flyers based on the posters in terms of theme and design. The designs are characterized by their own visual language, which can be flexibly adapted to other media.